The effects of first and second screen marketing on TV viewing activity
Lena Hoeck and Martin Spann
| Year of publication: |
2019
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|---|---|
| Authors: | Hoeck, Lena ; Spann, Martin |
| Published in: |
The journal of media economics. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7736, ZDB-ID 2020426-7. - Vol. 32.2019, 3/4, p. 82-98
|
| Subject: | Fernsehsender | Television industry | Digitale Plattform | Digital platform | Vertriebsweg | Distribution channel | Mediennutzung | Media usage | Europa | Europe | 2016 |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08997764.2021.1890751 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588690