Elucidating green branding among Muslim consumers : the nexus of green brand love, image, trust and attitude
Year of publication: |
2023
|
---|---|
Authors: | Salehzadeh, Reza ; Sayedan, Maryam ; Mirmehdi, Seyed Mehdi ; Heidari Aqagoli, Parisa |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 1, p. 250-272
|
Subject: | Green brand attitude | Green brand image | Green brand love | Green brand trust | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Markenartikel | Brand | Öko-Marketing | Green marketing |
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