The effects of introducing and terminating loyalty programs
Year of publication: |
2015
|
---|---|
Authors: | Melnyk, Valentyna ; Bijmolt, Tammo |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 3/4, p. 398-419
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer loyalty | Loyalty schemes |
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