The effects of language on attitudes toward advertisements and brands trust in Mexico
Year of publication: |
2013
|
---|---|
Authors: | García, Nuria Alonso ; Chelminski, Piotr ; Hernández, Eva González |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 34.2013, 1, p. 77-92
|
Subject: | Mexiko | Mexico | Werbewirkung | Advertising effects | Werbung | Advertising | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sprache | Language |
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