The effects of market orientation on service quality and new service success
Kanchana Sukanthasirikul; Wannee Trongpanich
| Year of publication: |
2013
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|---|---|
| Authors: | Kanchana Sukanthasirikul ; Trongpanich, Wannee |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 13.2013, 3, p. 215-224
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| Subject: | Market Orientation | Service Quality | New Service Success | Service Firms | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236507