The effects of market structure characteristics on competitive reaction intensity : a longitudinal analysis
Year of publication: |
1991
|
---|---|
Authors: | Reddy, Srinivas K. |
Other Persons: | Holak, Susan L. (contributor) |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 2.1991, 3, p. 293-308
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Tabakindustrie | Tobacco industry | Unternehmenskonzentration | Market concentration | USA | United States | 1950-1979 |
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