The effects of message framing and reference points of public service announcements on bystander intervention in college students' binge-drinking
Kang Li and Nora Rifon
Year of publication: |
[2017]
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Authors: | Li, Kang ; Rifon, Nora |
Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 215-229
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Subject: | Alkoholkonsum | Alcohol consumption | Social Marketing | Social marketing | Studierende | Students | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | USA | United States |
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