The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Year of publication: |
2012
|
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Authors: | Park, Sun-young |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 29.2012, 4, p. 283-302
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Subject: | Impfung | Vaccination | Social Marketing | Social marketing | Prospect Theory | Prospect theory | Werbewirkung | Advertising effects | USA | United States |
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