The effects of model size and race on Chinese consumers' reactions : a social comparison perspective
Year of publication: |
March 2016
|
---|---|
Authors: | Keh, Hean Tat ; Park, Il Hye ; Kelly, Sarah ; Du, Xiaomeng |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 3, p. 177-194
|
Subject: | Werbewirkung | Advertising effects | Frauen | Women | Biologische Daten | Biological data | Rasse | Race | China |
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