The effects of national culture and cosmopolitanism on consumers' adoption of innovation : a cross-cultural comparison
Year of publication: |
2013
|
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Authors: | Lim, Heejin ; Park, Jee-sun |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 25.2013, 1, p. 16-28
|
Subject: | Innovationsdiffusion | Innovation diffusion | Nationalkultur | National culture | Vergleich | Comparison | Südkorea | South Korea | USA | United States |
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