The Effects of National Culture and Cosmopolitanism on Consumers Adoption of Innovation: A Cross-Cultural Comparison
Year of publication: |
2013
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Authors: | Lim, Heejin ; Park, Jee-Sun |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 25.2013, 1 (1.1.), p. 16-28
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Saved in:
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