The effects of national culture values on consumer acceptance of e-commerce : online shoppers in China
Year of publication: |
2009
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Authors: | Yoon, Cheolho |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 46.2009, 5, p. 294-301
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Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Kulturelle Identität | Cultural identity | Experiment | China |
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