Understanding individual adoption of mobile instant messaging : a multiple perspectives approach
Year of publication: |
2015
|
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Authors: | Yoon, Cheolho ; Jeong, Changyun ; Rolland, Erik |
Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 16.2015, 2, p. 139-151
|
Subject: | Mobile instant messaging | Technology adoption | Convenience | Playfulness | Personal innovativeness | Perceived critical mass | Identification | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour |
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