The effects of online credible review on brand trust dimensions and willingness to buy: Evidence from Vietnam consumers
Year of publication: |
2022
|
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Authors: | Tran, Van Dat ; Nguyen, Minh Dung ; Lương, Lan Anh |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 9.2022, 1, p. 1-14
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | brand trust | message | online credible review | receiver | source | willingness to buy |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2038840 [DOI] 1870049470 [GVK] RePEc:taf:oabmxx:v:9:y:2022:i:1:p:2038840 [RePEc] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: |
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Van Dat Tran, (2022)
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Some factors influence the willingness to buy Thai products : a case study in Vietnam
Viet Quoc Cao, (2024)
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Social media marketing and brand loyalty : analyzing the mediating role of brand trust
Srivastava, Praveen Ranjan, (2022)
- More ...
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Van Dat Tran, (2022)
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Nguyen, Duc Trung, (2022)
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Van Dat Tran, (2020)
- More ...