The effect of equity initiatives by gendered brands
Year of publication: |
2024
|
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Authors: | Nelson, Dolph F., IV ; Boman, Laura ; Hewage, Ganga S. Urumutta |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 1, p. 45-56
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Subject: | corporate social responsibility | fit | gender equity | Gendered brands | social initiatives | Corporate Social Responsibility | Corporate social responsibility | Geschlecht | Gender | Markenführung | Brand management | Markenimage | Brand image | Gleichberechtigung | Gender equality |
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