The effects of positive and negative ad-evoked associations on brand attitude
| Year of publication: |
2009
|
|---|---|
| Authors: | Praxmarer, Sandra ; Gierl, Heribert |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 21.2009, 4 (2.10.), p. 507-521
|