The effects of product class knowledge on information search behavior
Year of publication: |
1985
|
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Authors: | Brucks, Merrie |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 12.1985, 1, p. 1-16
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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