The relationships among the logic of value innovation, strategic decisions and market-driven factors
Year of publication: |
2023
|
---|---|
Authors: | Şentürk, Hayat Ayar ; Özkan, Kaan Tuğrul |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 12, p. 2643-2654
|
Subject: | Customer value | New market space | Quantum strategy | The logic of value innovation |
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