The impact of word-of-mouth communication on attribute evaluation
Year of publication: |
2011
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Authors: | Lim, Boon C. ; Chung, Cindy |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 1, p. 18-23
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Subject: | Virales Marketing | Viral marketing | Informationswert | Information value | Persönlichkeitspsychologie | Personality psychology | Selbstevaluation | Self-assessment | Konsumentenverhalten | Consumer behaviour |
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