The effects of reviewer expertise on future reputation, popularity, and financial performance of hotels : insights from data-analytics
Year of publication: |
November 2018
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Authors: | Xie, Karen L. ; So, Kevin Kam Fung |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 42.2018, 8, p. 1187-1209
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Subject: | management response | online reviews | reviewer expertise | hotel performance | data analytics | Hotellerie | Hotel industry | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Reputation | Virales Marketing | Viral marketing | Bibliometrie | Bibliometrics |
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