The effects of size referents in user-generated photos on online review helpfulness
Anh Dang, Bridget Satinover Nichols
| Year of publication: |
2024
|
|---|---|
| Authors: | Dang, Anh ; Nichols, Bridget Satinover |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 3, p. 1493-1511
|
| Subject: | Betriebsgröße | Firm size | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575977