The effects of solicitation and target amounts on consumers' charitable giving decisions
Sohyeon Park, Song Oh Yoon
| Year of publication: |
2022
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|---|---|
| Authors: | Park, Sohyeon ; Yoon, Song-oh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 279-289
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| Subject: | Anchoring effect | Donation decision | Reference dependence | Solicitation amount | Target amount | Fundraising | Konsumentenverhalten | Consumer behaviour | Experiment | Entscheidung | Decision | Wohltätigkeit | Charity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168035