The effects of strategy type on the market orientation-performance relationship
Year of publication: |
2009
|
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Authors: | Matsuno, Ken ; Mentzer, John T. |
Published in: |
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought. - Los Angeles [u.a.] : Sage. - 2009, p. 149-177
|
Subject: | Strategisches Management | Strategic management | Markt | Market | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
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