The Effects of Technology Readiness on Customer Perceived Value: An Empirical Analysis
Year of publication: |
2012
|
---|---|
Authors: | Yieh, Kaili ; Chen, Jiun-shan ; Wei, Maggie |
Published in: |
Journal of Family and Economic Issues. - Springer. - Vol. 33.2012, 2, p. 177-183
|
Publisher: |
Springer |
Subject: | Technology readiness index | Customer perceived value | Technology-based service |
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