The effects of traditional and social earned media on sales : a study of a microlending marketplace
Year of publication: |
2012
|
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Authors: | Stephen, Andrew T. ; Galak, Jeff |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 5, p. 624-639
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Subject: | Social Web | Social web | Gewinnquote | Rate of profit | Online-Marketing | Internet marketing | Marketing | Multivariate Analyse | Multivariate analysis |
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