The effects of trivial attributes on choice of food products
Dragan Miljkovic, Jian Gong, and Linda Lehrke
| Year of publication: |
2009
|
|---|---|
| Authors: | Miljkovic, Dragan ; Gong, Jian ; Lehrke, Linda |
| Published in: |
Agricultural and resource economics review : ARER. - Newark, Del., ISSN 1068-2805, ZDB-ID 1199925-1. - Vol. 38.2009, 2, p. 142-152
|
| Subject: | Lebensmittel | Food | Produktgestaltung | Product design | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927742