The effects of two kinds of corporate publicity on customer-brand relationship
Yi Xie; Siqing Peng
Year of publication: |
2010
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Authors: | Xie, Yi ; Peng, Siqing |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 23886535. - Vol. 4.2010, 1, p. 73-100
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