The effects of unethical conduct of pharmaceutical companies on consumer behavior : empirical evidence from Germany
Year of publication: |
2012
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Authors: | Lindenmeier, Jörg ; Tscheulin, Dieter K. ; Drevs, Florian |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 2, p. 108-123
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Subject: | Pharmaindustrie | Pharmaceutical industry | Unternehmensethik | Business ethics | Tierschutz | Animal protection | Konsumentenboykott | Consumer boycott | Kognition | Cognition | Emotion | Deutschland | Germany |
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