The effects of word-of-mouth incentivization on consumer brand attitude
Year of publication: |
2015
|
---|---|
Authors: | Pongjit, Chompunuch ; Beise-Zee, Rian |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 24.2015, 7, p. 720-735
|
Publisher: |
Emerald Publishing Limited |
Subject: | Word-of-mouth | Social influence | Services | Experimental design | Brand evaluation |
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