The emergence of industrial marketing management as the leading academic journal in business-to-business marketing
Year of publication: |
February 2018
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Authors: | Di Benedetto, C. Anthony ; Lindgreen, Adam |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 5-12
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Subject: | emerging topics | Industrial Marketing Management | international scope | journal demographics | Peter LaPlaca | Schwellenländer | Emerging economies | Management | Marketing | B-to-B-Marketing | Business-to-business marketing |
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