The emergence of Italy as a fashion country : nation branding and collective meaning creation at Florence's fashion shows : 1951-1965
Year of publication: |
2020
|
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Authors: | Pinchera, Valeria ; Rinallo, Diego |
Published in: |
Business history. - London : Taylor & Francis, ISSN 1743-7938, ZDB-ID 2050203-5. - Vol. 62.2020, 1, p. 151-178
|
Subject: | collective brand | Fashion | fashion shows | field-configuring events | Florence | Giovanni Battista Giorgini | haute couture | Italian fashion | meaning creation | nation branding | prêt-à-porter | Renaissance | Bekleidungsindustrie | Clothing industry | Mode | Italien | Italy | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
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