The emergence of the Indian consumer
Year of publication: |
2010
|
---|---|
Authors: | Borkar, Shilpa ; Chen, James ; Grablick, Adam ; Hickey, Kim ; Hsiao, Amy Hsiao-hung |
Published in: |
Winning strategies for the Indian market. - Evanston, Ill. : Northwestern University Press, ISBN 978-0-8101-2695-4. - 2010, p. 1-29
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Indien | India |
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