The emotional dimension of the consumption of luxury counterfeit goods : an empirical taxonomy
Year of publication: |
2014
|
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Authors: | Zampetakis, Leonidas A. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 1, p. 21-40
|
Subject: | Consumer attitudes | Counterfeiting | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Emotion |
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