The empirical research of the theoretical framework of marketing mix standardization and adaptation for international markets
Beata Šeinauskienė; Regina Virvilaitė
| Year of publication: |
2006
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|---|---|
| Authors: | Šeinauskienė, Beata ; Virvilaitė, Regina |
| Published in: |
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-4-4. - 2006, p. 254-273
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| Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Standardisierung | Standardization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003622355