The enhanced loyalty drivers of customers acquired through referral reward programs
B. Ramaseshan, Jochen Wirtz and Dominik Georgi
| Year of publication: |
2017
|
|---|---|
| Authors: | Ramaseshan, B. ; Wirtz, Jochen ; Georgi, Dominik |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 28.2017, 4, p. 687-706
|
| Subject: | Customer satisfaction | Attitudinal loyalty | Switching costs | Behavioural loyalty | Customer acquisition | Referral reward programmes | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Wechselverhalten | Switching behaviour | Kundengewinnung | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-07-2016-0190 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011731220