The entrepreneurial marketing of Trumpet Records
Stephanie S. Pane Haden, Courtney R. Kernek and Leslie A. Toombs
| Year of publication: |
2016
|
|---|---|
| Authors: | Haden, Stephanie Pane ; Kernek, Courtney R. ; Toombs, Leslie A. |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 18.2016, 1, p. 109-126
|
| Subject: | Entrepreneurship | Value creation | Opportunity exploitation | Entrepreneurial marketing | Opportunity discovery | Entrepreneurship approach | Marketing | Unternehmensgründung | Business start-up | Betriebliche Wertschöpfung | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-04-2015-0026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598718