The ESOMAR handbook of market and opinion research
Year of publication: |
1998 ; 4. rev. ed
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Other Persons: | MacDonald, Colin (contributor) ; McDonald, Colin (ed.) |
Institutions: | European Society for Opinion and Marketing Research (contributor) |
Publisher: |
Amsterdam : ESOMAR |
Subject: | Theorie | Theory | Marktforschung | Market research | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [external.dandelon.com] |
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard, (1995)
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Gutsche, Jens, (1995)
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Ahsen, Anette von, (1996)
- More ...
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Small enterprise development in mini island economies : the case of Tobago
McDonald, Colin, (1999)
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MacDonald, Colin, (1996)
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MacDonald, Colin, (2003)
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