The ESOMAR handbook of market and opinion research
ed. by Colin McDonald ...
| Year of publication: |
1998 ; 4. rev. ed
|
|---|---|
| Other Persons: | MacDonald, Colin (contributor) ; McDonald, Colin (ed.) |
| Institutions: | European Society for Opinion and Marketing Research (contributor) |
| Publisher: |
Amsterdam : ESOMAR |
| Subject: | Theorie | Theory | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XII, 1194 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 92-831-1271-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000677556