The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent: Towards a Research Agenda
Year of publication: |
2002
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Authors: | Lawlor, Margaret-Anne ; Prothero, Andrea |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 18.2002, 5-6, p. 481-500
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