Pester power : a battle of wills between children and their parents
Year of publication: |
2011
|
---|---|
Authors: | Lawlor, Margaret-Anne ; Prothero, Andrea |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 5/6, p. 561-581
|
Subject: | Kinder | Children | Zielgruppe | Target group | Marketingmanagement | Marketing management | Sozialisation | Socialization |
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