The establishment of appropriate service strategy for banking industry customers with different value
Shun-Hsing Chen; Chen-Kuo Pai; Fei-Yun Chen
| Year of publication: |
2011
|
|---|---|
| Authors: | Chen, Shun-hsing ; Pai, Chen-kuo ; Chen, Fei-yun |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 16.2011, 1, p. 91-106
|
| Subject: | Privatkundengeschäft | Personal banking | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Bank | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009314087