The ethics of using social media influencers for marketing purposes
Year of publication: |
2022
|
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Authors: | Gorea, Irina ; Jacobson, Jenna |
Published in: |
The SAGE handbook of social media marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4378-4. - 2022, p. 470-484
|
Subject: | Marketing | Social Web | Social web | Influencer | Unternehmensethik | Business ethics |
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