The sway of influencer marketing : evidence from a restaurant group
Year of publication: |
2021
|
---|---|
Authors: | Lee, Po-Yen ; Köseoglu, Mehmet Ali ; Qi, Lin ; Liu, En-Chieh ; King, Brian |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 98.2021, p. 1-14
|
Subject: | CPA | CPV | Influencer | Marketing | Restaurant | Social media | Gastronomie | Restaurant industry | Social Web | Social web | Online-Marketing | Internet marketing |
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