The European Approach to US markets : product and promotion adaptation by European multinational corporations
James J. Ward
| Year of publication: |
1973
|
|---|---|
| Authors: | Ward, James J. |
| Publisher: |
New York [u.a.] : Praeger |
| Subject: | USA | Auslandsinvestition | Kapitalgesellschaft | Europa |
| Extent: | XII, 114 S. ; 8-o |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Erschien zuerst als Diss., George Washington Univ., 1972 |
| Source: |
Persistent link: https://www.econbiz.de/10004747189