Product and promotion adaptation by European firms in the U. S.
Year of publication: |
1973
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Authors: | Ward, James J. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 4.1973, 1, p. 79-85
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Subject: | Unternehmung internationale | Produktgestaltung | Absatzpolitik | Vereinigte Staaten | Europa |
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