The European Union brand and its appeal to young Europeans : an in-depth perspective from Romanian student
Year of publication: |
2015
|
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Authors: | Mihalcea, Alina-Daniela ; Viţelar, Alexandra |
Published in: |
Theoretical and applied economics : GAER review. - Bucureşti : AGER, ISSN 1841-8678, ZDB-ID 2640970-7. - Vol. 22.2015, 3, p. 101-110
|
Subject: | branding | European identity | Europeanization | European citizenship | EU-Staaten | EU countries | Markenführung | Brand management | Rumänien | Romania | Europa | Europe | Europäische Integration | European integration |
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