Romania Trying to Be an European Brand
Year of publication: |
2011
|
---|---|
Authors: | Nicolescu, Luminiţa ; Paun, Cristian ; Popescu, Alina-Irina ; Alina, Draghici |
Publisher: |
[S.l.] : SSRN |
Subject: | Rumänien | Romania | Markenführung | Brand management | EU-Staaten | EU countries | Markenartikel | Brand | Europa | Europe |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Revista de Management & Marketing No. 1/2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 1, 2008 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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