Trademarks in branding : legal issues and commercial practices
Year of publication: |
2018
|
---|---|
Authors: | Sáiz, Patricio ; Castro, Rafael |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 60.2018, 8, p. 1105-1126
|
Subject: | Trademarks | branding | intellectual property rights | business history | Markenartikel | Brand | Immaterialgüterrechte | Intellectual property rights | Markenrecht | Trademark law | Markenführung | Brand management | Handelsmarke | Store brand | Unternehmensgeschichte | Business history |
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