The evolution of internal market structure
Year of publication: |
2011
|
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Authors: | Rutz, Oliver J. ; Sonnier, Garrett P. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 274-289
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Subject: | Markenartikel | Brand | Markenimage | Brand image | Getränk | Beverage | Faktorenanalyse | Factor analysis | Bayes-Statistik | Bayesian inference | USA | United States | 2002-2005 |
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