The evolution of neuromarketing research : from novelty to mainstream: how neuro research tools improve our knowledge about advertising
Horst Stipp
| Year of publication: |
2015
|
|---|---|
| Authors: | Stipp, Horst |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 2, p. 120-122
|
| Subject: | Neuromarketing | Neurowissenschaften | Neuroscience | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296271