The evolution of strategic marketing
Year of publication: |
1983
|
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Authors: | Jain, Subhash C. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 11.1983, 4, p. 409-425
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Subject: | Absatzplanung |
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